It’s good to know about the different types of headlines available.
Of the various ones used, these are the commonest:
News Headline:
Should you be offering a newsworthy product, announce this in your headline.
Typical example: “Announcing the launch of a new way of cooking vegetables. Kids will demand second helpings!”
Instead of “Announcing”, feel free to use alternatives, like, for example, “Finally, or Introducing.
Benefit Headline:
This is something which many people don’t make proper use of. Instead of highlighting the benefits of a particular product, or a service, they go on forever about the features.
You see…
Features aren’t the best options to generate sales by.
Benefits are what makes sales!
Who wants to know how fast a food mixer works, or what colors it comes in? These are features.
A benefit is “This XXX food mixer will half your time in the kitchen.” It can be followed by a suitable sub-heading, like, “You can have enjoy quality time with your loved ones.
‘How to’ Headline:
This goes without saying. It’s very popular. Many people are looking for all types of advice, and a headline starting with “How to” would be just up their street.
A typical example: “How to live up to a hundred, in perfect health”
Command Headline:
People need to be told what they should do, or shouldn’t do. They need to be guided properly, and a ‘command’ headline does the job beautifully.
A typical example: “Stop being depressed.” Which can be easily followed by the sub-heading, “Go on a cruise, and leave your worries ashore.”
Guarantee Headline:
Everyone appreciates some form of assurance when buying something. A guarantee puts your buyer’s mind at rest, especially when money-back is offered.
An example of this: “Follow the instructions to the letter, and you’ll increase traffic to your site, overnight, or your money back.”
When writing headlines, it is crucial you don’t sound spammy.
People don’t like spam, and you’ll end up in their black book. What’s worse, you risk your email campaign will be blocked.